Obsessed with Dancewear
A brand new UK-based Ballroom and Latin dancewear specialist with clients worldwide. Whether you are looking for your first competition dress, a stunning dress to dazzle in or a pro-level show-stopper, Obsession Dancewear has the dress for you.
Introducing 
Hi I’m Ruth. Dancing has been my passion for as long as I can remember. From the first time I stepped onto the dance floor, I was captivated by the elegance, the energy, and the artistry of Ballroom and Latin dance. Over the years, I’ve lived and breathed this world, understanding not just the movement but the magic of the right dress – how it can transform a performance, enhance confidence, and make every dancer feel extraordinary.
That’s why I created Obsession – a brand built from a lifetime of obsession for dance. Whether you’re a seasoned professional or an enthusiastic newcomer, you deserve dancewear that doesn’t just fit but inspires. Every dress in our collection is uniquely designed by me for a balance of style and movement. No two are the same because I beleive every dancer is unique.
You can shop Obsession online or visit our beautiful boutique in the heart of Oundle’s Market Place, where I personally welcome dancers for fittings and private appointments. There, you can browse a handpicked selection of stunning dresses, try them on, and find the one that feels made just for you. I can’t wait to help you find the perfect dress to match your ambitions and passsion for dance.
Our Latest Styles
Demo – Teale Ballroom Sequence Dance Dress
Demo – Pink Ballroom Sequence Dance Dress
Demo – Black Ballroom Sequence Dance Dress
Demo – Light Blue Ballroom Sequence Dance Dress
Demo – Purple Ballroom Sequence Dance Dress
Demo – Green Ballroom Sequence Dance Dress
Free Standard Delivery
Orders over £49
Free Returns Within 30 Days
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Free Click & Collect
No minimum spend
What’s New
Why you should consider wearing bright yellow on the competition dancefloor
I have written extensively about dress colour for competitions but I have never tried to make the case for a specific colour before, let alone such an unpopular colour as bright yellow. By bright yellow I mean canary yellow, sunflower yellow or Crayola crayon...
What length should my Ballroom dress be?
As an adult competitor, there are no skirt length requirements. Therefore, skirt length is simply a matter of taste. Following competition fashion and trends as I do, it is clear that professionals favour a shorter Ballroom skirt and most beginners that I talk to...
What style of Latin dress is most suitable for dancing all of the Latin American dances (Rumba, Paso Doble, Cha Cha Cha, Samba, Jive)?
Traditionally, there are certain skirt types associated with the different Latin American dances. Broadly, they would be as follows: Rumba A long, figure-hugging, high-split skirt or a revealing chiffon skirt Paso Doble A long circular skirt reminiscent of the...
What colour dress should I buy for competitions?
I get asked about the best colour for dance dresses a lot. And whilst I often start with something along the lines of, “whatever you feel most comfortable in…”, there is definitely more than one factor at play when considering colour. It’s true that dancers must...
What is the best heel height for Ballroom and Latin shoes?
Heel height is all about dance experience and protecting one’s back, knees and feet. I would recommend that beginner adults invest in Ballroom and Latin shoes as early in their dance journey as possible. Learning to dance in heels is a must for female dancers but...
How to protect your feet from injury from Ballroom and Latin high heels
There are three key ways to protect your feet from injury from wearing high heels. The first is to choose your heel height based on your dance level (beginners should dance in no higher than a 2” heel, in my opinion). Beginners dancing in 3” elite heels will give...
Latest Dance Ready Styles
Our stock is ever changing with one off dresses
New items are always arriving, so take a look.